Skills required for a marketing internship

The purpose of an internship is for you to learn as many professional skills as you can under guided supervision. In this blog we will discuss and help you figure out if you have the traits to get into a marketing internship:

Communication Skills

Communication and interpersonal skills are essential for marketers. If you are unable to communicate information with peers clearly, it’s doubtful whether you will be able to create effective communications with clients or customers.


Creativity is also important for marketing interns. If you are involved in advertising campaigns, you will need to be creative to gain competitive advantage over the competitors, while those working in market research must show strong analytical abilities.


As a member of the marketing team you will be required to work towards a coordinated campaign which may involve many different elements and media. It is essential that account managers, creative and executive workers work closely to ensure that the needs of the client are met and the campaign is cohesive and effective.

Commercial awareness

Understanding of the market, what a consumer wants and needs and the business requirements of the clients are essential for success in a marketing role.

IT skills

With the growing importance of digital marketing, there are some technical skills that employers look for. Digital marketing becomes more and more important as a means of communicating with and building relationships with customers. So those interns are preferred by the employers who possess IT and web skills.

Time Management skills

Irrespective of the field of marketers, they need excellent organisational and planning skills to manage time efficiently. Developing campaigns and forming strategies requires good time management skills and the ability to prioritise your workload effectively.

Negotiation Skills

A marketing intern must possess excellent negotiation skills. It is because of this trait that a company is able to gain profit by negotiating terms with the clients or persuading them to carry out business transactions with your company.

If you think your skills fit with the skill requirements of the company for a marketing role and you are looking forward to build a career in marketing, then go ahead and test your skills now by applying for an internship in marketing at WeIntern.